Blue Ocean Strategy

Strategy though I never understood it fully, I came across this corporate buzz word quite often .
Red Vs Blue Battle Going on …

Though many argue and deny the fact of exploring the unconquered market space
The Nitti Gritty of This Strategy is exploring which not have been explored before
Following are some points which makes its core value

a> Create uncontested market space
b> Make the competition irrelevant
c> Create and capture new demand
d> Break the value cost trade off
e> Align the whole system of Firms activity in pursuit of differentiation and happiness

Six conventional Boundaries of competition

1> industry
2> Strategy Group
3> Buyer Group
4> Scope of product and service offerings
5> Functional –Emotional orientation of industry
6> Time



4 Action Frameworks for Competing with in to creating Across

1>Eliminate: which actions that company take for granted should be eliminated?
2>Reduce: Which factor will be reduced well below the industry standards?
3>Create: Which factors need to be created that industry never offered?
4>Raise: Which Factor should be raised well above the industry standards?

Hunt still goes on …Questions will be answered pretty soon